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In 2002 this site was launched in response to the new View Royal Casino which for many more years did not have a dedicated website. We wanted to let people know the casino was in the Westshore, and of course also close to our B&B.

Over the next 15 years whenever the casino asked us to include their contact details, update general casino information, or modify the web site such as removing games that weren't played there we always did so in complete cooperation and at our own expense. The casino benfited from being easily found on the search engines, and from us refering our guests their way. Likewise our B&B received exposure.

On December 08, 2016 the casino inquired about pointing our domain to their newly updated website. Their polite email inquiry is pasted below, as is our immediate response in the same receptive tone as always. We offered to forgoe the ongoing future returns in exchange for reibursement of our maintenace, hosting and domain registration costs since 2001; $4,700. We also asked to be listed alongside other accommodations on their web site as we would no longer enjoy the traffic from this site once it was gone.

This dialogue came to an abrupt end with a "Cease and Desist" bullying tactic style legal letter dated December 16, 2016 from McMillan LLP lawyers, also shown below. We have complied. Not that "resistance is futile", but rather thought it more important the public should know how the Great Canadian Gaming Corporation dba View Royal Casino conducts themselves in our community.


Great Canadian Gaming Corporation contacts us about the View Royal Casino

​From: Luke Winckler <>
Date: Thu, Dec 8, 2016 at 2:24 AM
To: "" <>
Cc: Prianka Dhillon <>, Gwen Richardson <>

Hello Dieter,

My name is Luke and I’m emailing from Great Canadian Gaming’s Digital Marketing Department. I recently came upon which ranks highly in Google for searches related to View Royal Casino. As the casino has an updated site at I would like to inquire about redirecting the old domain to the current site, so that visitors receive the most up to date and accurate information on View​ Royal.

Thanks for your time,
Luke Winckler

Specialist, Digital Marketing
| Great Canadian Gaming Corporation

From: Dieter Gerhard <>
Date: Thu, Dec 8, 2016 at 8:20 AM
Subject: Re:
To: Luke Winckler <>

Hi L​u​ke,

The site currently drives significant traffic and reservations to Birds of a Feather B&B. This is the reason it exists.

If you would be prepared to add Birds of a Feather to the top of your partners page then I'm prepared to sell you the website and associated domain and undertake to not publish a new site.

$4,700 is approximately what it has cost me to build, maintain, host and pay for domain registration costs since 2001 ... I'm ok to break even.




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Victoria Ocean front Bed and Breakfast less than 5 minutes from the Casino
Birds of a Feather Westshore Bed and Breakfast Suites